4

P.O.S SYSTEM

Why sell abroad?

An online business looking to expand will naturally open up to selling abroad. The first and arguably most difficult step is deciding which country to enter. Understandably, certain countries are more culturally similar to your home country (e.g., you may share the same language) and should be your first choice. However, there are other deciding factors. Read on to learn about the starting points to consider as you step onto the global onlinestage.

Black and white photo of Paris

  1. Cultural research

Every culture has its own habits, characteristics, values and principles. Understanding the consumer of the country in question is integral. Their values, preferences and needs will determine your site’s content, how you choose your products and any communications with your customer base — essentially, your entire eCommerce strategy. Are these consumers price sensitive? Do they expect free shipping? Do they tend to abandon their carts? What kind of customer service do they expect?  Have you researched local holidays and cultural sensitivities around imagery and metaphors? All of these points will help you tailor your customer experience and make a positive mark on local shoppers.

  1. Language

This may seem obvious, but perfect language is key to connecting with locals. Certain pages are of particular importance, such as payment pages — confusion at this stage can certainly lead to cart abandonment.

  1. The competition

What better way to learn about a new market than looking at the competition. What are they doing right? What kind of feedback are they receiving? You want to stay on top of current and future local trends.

  1. Payment habits

Preferred payment methods differ between countries. Some are credit card-centric, others go for debit cards or online payment sites such as PayPal. Some users don’t feel comfortable filling out credit card numbers online, while others don’t hesitate. Spanish consumers, for example, tend to not fully trust online payments and rather choose cash on delivery.

  1. Shipping

Running a successful international eCommerce business requires an in depth understanding of logistics and local geography. Is delivery more common to homes or drop-off points? Certain areas may not provide the same standards of delivery as others, some may even be known for their notoriously unreliable services.

  1. Social media and online marketing

Understanding local usage of social media is invaluable. Are users social media savvy? Connecting with users on their platforms of choice can do wonders for your business, instantly creating increased brand awareness. You should also look for opportunities to post banner ads, get sponsored content and appear on price/product comparison sites to increase local exposure.

  1. Google AdWords

Initially, when you enter new territory, you’re not going to have a strong organic following on Google. A great tool to help improve your ranking isGoogle AdWords. Identify local keywords and go from there, to increase online visibility.

Image for moving your ecommerce business abroad

Certain countries adopt online shopping habits faster than others, so you must be careful when deciding which foreign markets to enter. In certain markets, the trend of buying online may be growing and you could jump on at the right moment, while other markets may be saturated with similar products to yours and should be avoided.

The key to your success is having a good reason for entering a particular market and ensuring you have the ability to adapt your business to its cultural standards. This applies to all elements of your business, such as  design, language, product, online promotional strategies such as Google AdWords, shipping and payment options.

5

Why your café needs a POS system

Perhaps you’ve been running your café successfully with only a pen and paper for years — and it works. Have you been using an old-fashioned cash register without any issue? Maybe an older POS system did the trick.

While there are many ways to successfully go about something, there are certain ways to improve the efficiency of your business and work in a streamlined fashioned. A modern, cloud-based POS system could help you manage your business day to day, so you can focus on growing and delivering exceptional customer service.

How can a cloud-based POS system help your café or bakery grow?

Create your ideal setup
Take payments wherever you are! With integrated credit card payments offered by POS systems like Lightspeed, you can print customizable receipts and finalize bills from your iPhone or iPad — in your café, terrace, market stand, kiosk or even food truck.

Lightspeed adapts to your way of running things. Take orders at the counter or table with an iPad or iPhone/iPhone touch, or create a more traditional counter setup.

Offer superior service and get to know your customers better
Give your customers the freedom to pay as they prefer. Depending on your payment processor, you can take cash, debit, credit card — even Apple Pay!

A POS system that allows you to print customizable receipts also allows you to build closer relationships with your customers. You can include anything you like on your receipts, such as QR codes linking to your website or Facebook page, or messages about upcoming specials.

Make well-informed menu and business decisions
Update your menu based on the information you gather from your POS. A cloud-based POS system with reporting features lets you track inventory, determine top sellers and analyze profits, giving you the tools to make the business decisions needed to move forward.

Don’t worry about losing information
With a cloud-based POS system, you’ll always have access to your menus, reports and sales data. Lightspeed POS also offers back-up 4G/LTE and offline server solutions to ensure you don’t run into any issues.

Link the front-end and back-end staff
When orders are taken on an iPad or iPhone, they’re sent directly to the kitchen (or anywhere else you choose), ensuring orders are completed quickly.

Save space with a modern POS
Lightspeed Restaurant’s POS doesn’t take much counter space — a printer, cash drawer and an iPad or iPhone are all you need to take orders and run your business.